Castrol - Yoga Day
The Ask
A set of 3 films highlighting Castrol Initiative focussing on Farmers and Truck Drivers. The catch? A 4 day turnaround with the added impediment of a pandemic.
The Output
A set of delightfully human films, and all things considered, one of our favourites - not as much for its aesthetic, but for the sheer precision and problem-solving it took to get it off the ground. We decided to keep the focus on the graphics themselves - namely shots with perspective, character and drama. Relatively realistic human faces and a simple structure help keep the film grounded and heartwarming.
Against all odds, this mission was a smooth landing.