Jio MAMI - Logo Animation
The Ask
To create a short logo animation for MAMI - Mumbai’s premiere film festival.
The Output
A visually striking 10 second animation that beautifully encapsulates the essence of Mumbai - and the rich history of its film industry - through a vibrant and layered composition. We’ve used elements that make up Mumbai’s heady concoction - local trains, kaali-peelis, monuments, filmmaking and more, before moving to themes teamwork and unity. We’ve employed a vibrant color palette, subtle lighting and intricate circular design to create a sense of depth and movement. The transition from dark to light colors as you move towards the center adds a sense of depth and focus.