The Ask: A set of 50 videos for Tata Trucks, targeted at truck drivers and fleet owners, that would help them understand its features better.

The Output: The films employ a clean, uncluttered look and a limited color scheme, primarily to ensure that the visuals are easy on the eyes and memorable. The use of simple geometric shapes and minimalistic design elements makes the animation easy to understand allowing us to delve into technical detail without confusing the viewer. The inclusion of characters in the film give it a relatable and human edge. 

The overarching theme of "Connecting Aspirations" is seamlessly woven into the narrative, aligning with Tata Motors' mission and resonating with the audience’s aspirations for reliability and innovation in their trucks.